of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. According to these changes, the traditional wet markets and small market
department store where bread is baked fresh for the customers. The number of in-store bakery is increasing and have been showing a steady increase in its sales revenue. It is expected to grow continuously and it would have a significant effect on other types of bakery.
2. Sales revenue of bakery industry Domestic Status of bakery industry [베이커리 사업 국내현황], 2008
status
The number of child in international marriage is 30040 Among them, elementary school student is 78.6%, middle school is 16% and highschool is 5.4%. In Jeonbuk, there are 5436 multicultural families. Jeonju has the highest percentage 18.1%.
77% of the multicultural family has a small income, which is below 3 million. Among them, 28%is the lowest poverty income class. Children in multi
of Health and Welfare of Korea stated that more than 35,000 people die because of smoking annually. This isn’t small amount of people at all. Then how come people smoke even though its effect is brutal and harmful? It can be understood with smoking as social actions which depend on socioeconomic status.
(2) Smoking as Social Actions
“…… reason for the limited potential for individual
foreign brands so they can convey a sense of having a high social status.
2. Analysis of ZARA
1) Introduction of ZARA
① The history of ZARA
1963~1974 Foundation of Amancio Ortega Gaona INTITEX
1975 Open the first ZARA store in Spain
1976~1984 Spreading the ZARA store in the main cuties of Spain
1985 Overseas expansion to Portugal
1989 Expansion in New York of the America